Entocentric refers to the 'normal' perspective, i.e. the optical properties of such a lens corresponds to how the human eye works. The farther away an object is, the smaller it appears, this phenomenon arises because of the way the lens bends the light beams to reach the imaging sensor.
With these lenses, the magnification changes with varying working distances therefore entocentric or standard lenses are only suitable for non-measurement applications. Often with the lower priced lenses other types of distortion can also be found, especially towards the edges of the lens
These lenses can be sucessfully applied to color, presence, completeness, surface inspections, as well as characters, code and feature recognition.